About Us

It goes without saying: we love photography!

Picture framing should be fun and easy; reasonably priced and fast.
We've made it that way by creating a system of standardized mats and frames that can be interchanged to create a variety of design options. We call this approach "modular picture framing." Most frames are pre-built and ready to take home, saving you time and money.

Photography & art framed in wide mats is elegant and sophisticated.
We believe in the simplicity and neutrality of white, cream, and black mats, pre-cut, and available in hundreds of shapes and sizes. Our exhibition-grade images are provided by local photographers and agencies, representing photographers from around the world.

You are the most important person in our stores.
You're the reason we're here. You're the purpose for our work, not an interruption of it. We'll collaborate with you, listen to your ideas, and share our own. We want you to leave happy.

Our prices are much less than most "custom" frame shops.
Ssshhhh, don't tell them, but we use the exact same materials, however we decided to pre-build the frames and pre-cut the mats. That saves us time and labor, and saves you money (and if you need a custom size frame, we'll build it for you in about 14 days).

Don't worry, you don't have to keep it if you don't like it.
What a relief, no pressure to make the right choice the first time. If you're not totally happy with the way your piece looks, just tell us, and we'll change it – even if you prefer a different frame. We're not happy until you're happy.

Our mats aren't "green", but it's still one of our favorite colors.
Our wood frames and paper mats come from trees, so we're extra careful to avoid waste, and we always recycle. We donate mis-cut & damaged mats to art departments at local schools, and try to re-use raw materials whenever possible.

We always want to learn.
Feedback helps us improve our service and products. We promote an environment predicated on honest communication and the sharing of ideas. Every employee's and customer's feedback is important. Please call or email us to share your thoughts!

(415) 922–9516, feedback@photographandframe.com

We support suppliers from the U.S.A.
Our frames are handcrafted in the San Francisco Bay Area. Our mats are produced and cut in the U.S.A. Our images are either provided by our local photographers, or printed by Pictopia, an Emeryville-based lab that provides the highest quality photographic services to professional and amateur photographers.