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Why Shop Locally?

Shopping locally is one of the best ways to build a stronger, more prosperous community. There are many reasons to support local, independent businesses in Palo Alto, including:

1. You keep dollars in our economy.  For every $100 you spend at one of our local businesses, $68 will stay in the community. What happens when you spend that same $100 at a national chain? Only $43 stays in the community.


2. You embrace what makes us unique.  You wouldn’t want your house to look like everyone else’s in the U.S. so why would you want your community to look that way.

3. You create local jobs.  Local businesses are better at creating higher-paying jobs for our neighbors.


4. You help the environment.  Buying from a local business conserves energy and resources in the form of less fuel for transportation, less packaging, and products that you know are safe and well made, because we stand behind them.


5. You nurture community.  We know you, and you know us. Studies have shown that local businesses donate to community causes at more than twice the rate of chains.


6. You conserve your tax dollars.  Shopping in a local business district means less infrastructure, less maintenance, and more money available to beautify our community. Also, spending locally instead of online ensures that your sales taxes are reinvested where they belong—right here in Palo Alto!


7. You create more choice.  We pick the goods and services we sell based on what we know you like and want and that are unique to Palo Alto. Local businesses carry a wider array of unique products because we buy for the Palo Alto market. Local service businesses offer custom services.


8. You take advantage of our expertise.  You are our friends and neighbors, and we have a vested interest in knowing how to serve you. We’re passionate about what we do. Why not take advantage of it?


9. You invest in entrepreneurship.  Creativity and entrepreneurship are what the American economy is founded upon. Nurturing local business ensures a strong community.


10. You make us a destination.  The more interesting and unique we are as a community, the more we will attract new neighbors, visitors and guests. This benefits everyone!


Hometown Peninsula, one of the sponsors of Shop Palo Alto, is supporting the above principals and goals by organizing locally-owned businesses on the Peninsula. Its members share a common need for marketing, information exchange and mentoring, and a commitment to building public awareness of the benefits of shopping locally and of supporting locally-owned businesses in particular.


Learn more at and become a fan on


~ Other Shop Local Advocates ~

   Palo Alto Weekly   Palo Alto Chamber of Commerce  City of Palo Alto Hometown Peninsula

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